At Anchor, we have the tools and the partnerships to find the answers necessary to make your campaign, new product or market launch a success! Our experience in market and media research has and will continue to pave the way for hundreds of companies to grow beyond their hometown boarders, roll out new products or simply plan a media campaign.
Our marketing research is the systematic and objective identification, collection, analysis, and dissemination of info for the purpose of assisting advertising clients in decision-making related to the identification and solution of problems and opportunities in marketing, product development or new market expansion .
Three of the most important steps in an advertising campaign are media planning, buying and implementation. At AnchorStl, we realize that it is essential for your marketing plan to be focused and results driven. We have devised methods for both measuring and tracking results. We will tailor your media plan and buy to the needs of your company and to the demands of the ever-evolving market. We utilize our media buying skills, first person relationships and market spending power to ensure the most efficient media buy possible.
We will help with...
- Focusing Your plan
- Refining Your Goals and Priorities
- Creative Brainstorming Sessions
- Strategic Media Planning
- Assembling a Written Marketing Plan
- Aggressive Rate Negotiation
- Campaign Implementation
- Ongoing and Post-Flight Analysis
A good media plan can be an accident. But most of the time it is the result of careful evaluation, competitive analysis and real-time data that can only be put together by a seasoned professional media planner, one that goes beyond the spots and dots. For an evaluation of your current media / marketing plan or the development of a new one, Contact Us!
Our media buyer; TJ Kirgin is a 2nd generation St. Louis media buying specialist with almost 30 million dollars actual experience in local and national media buying. Call for a free consultation reference:
- Retail/Holiday media buying
- Service or specialty media buying
- Political Media Buying
- National media buying
- Cable media buying
- Radio media buying
- Outdoor media buying
- Print/Magazine media buying
- Satellite media buying
- Broadcast TV media buying
- Sports media buying
- Internet media buying
- Direct Response media buying
Tj's farther, Tom Kirgin Sr., the founder of Anchor Communications, parent company of Anchor Stl Media Communications and Digital Services and Anchor Agency was a 30 year veteran of CBS Radio and worked in sales management in St. Louis at the 50,000 watt powerhouse KMOX Radio. Many thanks go to Tom Kirgin Sr. for establishing our agency as a market leader in media planning and buying 15 years ago.
Sports marketing may be hard to measure ROI and it tends to be more expensive of an endeavor than traditional marketing and advertising initiatives. However, executed properly, sports marketing and sports endorsements can build your brand to levels previously unattainable.
To learn more about how sports marketing, player or broadcaster endorsements and in game advertising can help you take market share from your competitors during the economic recovery, contact an Anchor STL sports rep today.
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The only way to gain market share and growth in an economic recovery is through innovation or taking market share from your competitors.
There is no better way to chisel away at your competitors market share than through sports marketing and team, player or station association.
New content distribution channels like the web, email, voice messaging, streaming video and mobile are creating many new opportunities and challenges for sports marketers.