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Less is Certainly More |
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By anchorstl on
7/14/2006
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A few years ago, Clear Channel Communications, launched a revolutionary radio initiative and changed the radio clock by offering advertisers a choice.
This choice was in spot length options.... For along time it was simple, you could only buy :60's or :10's on FM stations and :30's on some AM News Talk Stations. Agencies like ours discovered the effectiveness of :30's years ago on these Newstalkers like KMOX in St. Louis and WGN in Chicago. However, most national agencies still rely solely on :60 ads. just like they rely only on the "standard" size of outdoor signs 14'x48'.
Clear Channel's "Less is More" was a bold move in the face of the norm by introducing a choice between :60's, :30's, :15's, :10's and 05's with a fair pricing structure. Bad for the large agencies with established habits, good for small advertisers and younger agencies with smaller budgets.
We ...
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Good reps leaving the industry |
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By anchorstl on
7/13/2006
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Once and a while the ad industry in St. Louis is damaged. Hurt by the loss of a great media sales rep. This happens for a whole lot of reasons. Too often it is because of the pressure and the lack of good compensation. When my father was a rep, he knew his product inside and out and could sell it to anyone. He was paid hansomely for it. Until the new model of "more reps, less experience, same small market and compete with your own company" was established.
Well I have gotten off on a political tangent that I need not address further. My point here is to vent that one of our best reps: Marielly Galan from KSD 03.7 the Bull, a Clear Channel Station, has decided to leave the industry to go into pharmacuticals. This is a loss to all who don't have a medical degree. Marielly, We will miss ya.
TJ
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Who I am. |
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By anchorstl on
6/26/2006
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Who I am...
Simply Put, I am a 5th generation Boating enthusiast... 1st generation Ex Cop... 2nd Generation Ad Man... and self proclaimed Advertising Entrepreneur.
My passion is Advertising... Marketing... Media Buying... Creative Development and Production. My mission is to succeed through the successes of my clients and those around me. I surround myself with experts in my field hoping to one day, become one. For now I know enough to get me through today, however, I must learn more to make it through tomorrow. The purpose of this blog will be for me to communicate what I learn each day relative to the advertising industry, primarily in St. Louis and the Midwest to those who can use it tomorrow to their benifit. I welcome my clients, my reps, business owners, marketing managers and out of town media buyers.
This blog will be updated at minimum weekly. ...
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