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Broadcast Media brings in Miracle Lead! |
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By anchorstl on
1/13/2007
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No I’m not talking about a lead one of my direct response
advertising clients received from a broadcast advertising campaign.
I am talking about the Missouri Miracle!
Hats off to the Amber Alert System and a couple 15 year old
boys!
The recovery of Ben Ownby and Shawn Hornbeck,
thanks in a large part to the mass Broadcast
Media Coverage of the Amber Alert. It
was on every Radio Station; Traffic, News and Weather. It was on every TV news broadcast, Am, Mid
Day, 5p, 6p, 9p and 10p.
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Merry Christmass! |
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By anchorstl on
12/18/2006
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Not Happy Holidays... Not Merry Qwanza.... Not Christmas with and X where Christ should be.... Just Merry Christmass.... yeah, I'm a Christian/Conservative, proud of it and I wear it on my sleeve. It does not mean I don't have Jewish friends, Muslim friends, even atheist friends, I do, I just think that I and companies like me should be able to market the holiday, faith and discount of there choosing.
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UNBELIEVABLE!!! The ultimate competative media battle. |
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By anchorstl on
11/30/2006
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NOW I've seen it all!!!!
Just the other day I was
walking into the agency when I almost tripped over a shiny new yellow phonebook. My eyes lit up with anxious anticipation. I couldn't wait to
see who wasted they're money on full pages and "double trucks" (what
they call two full pages side by side) I was on my way to the office couch
where I was planning to amuse myself for a moment before tossing it in
the trash when I was floored!
On the cover, as usual was a "Tip On" from mortgage giant; American Equity Mortgage. A tip on is a
square coupon glued to the center of the cover with a glue that reminds
you of the glue class clowns in high school used to make fake buggers,
but I digress.
It was not shocking to see the American Equity
Tip On, since they had owned the coveted position since the late 90's.
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LESS WASN'T MORE |
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By anchorstl on
11/16/2006
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I have been and stil am a proponant of the less is more Clear Channel philosephy. Mostly because I am a huge fan of :05, :15 and :30 spots. Probably since our agency started as predominantly a AM News/Talk buying firm and they offered the :30s as a standard for years. Unfortunately, the big media buying firms must not have seen the value.
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The Three Ingredients of a Good Media Buyer |
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By anchorstl on
10/30/2006
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I was asked the other day to what I felt were the most important attributes of a good media buyer. Like many other professions, a college degree was not on the intitial list. My answer was simple:
1. You must have knowledge.
Now, I realize that knowledge can and does come from college media and marketing classes. However, I attest to the fact that true industry KNOWLEDGE can only come from first hand experience in the trenches. I believe that someone should spend at least 2 to 5 years as a media buying assistant, before they should assume the title of Media buyer.< ...
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email = FREEmail |
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By anchorstl on
10/12/2006
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It amazes me every time I sit down with a client and they tell me that they have not yet begun collecting email addresses from they're customers. The thought of emailing, whether, just to stay in contact and remind the consumer that they are there or to send out special offers with link backs to the companies website or designated landing page just seems to scare them a bit.
I for one don't believe that email will be free forever. Someday, I imagine someone will come up with a digital postage stamp and change everything. But for now, email is a great way to stay in constant contact with satisfied customers and generate sales or web traffic. Email can be a great PR tool too!
Email is trackable. Mere days after sending out an email campaign, we can tell our clients; how many were opened, how many were read and linked back to the landing page and even how long the customer spent in the clients website and what pages they went ...
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