No I’m not talking about a lead one of my direct response
advertising clients received from a broadcast advertising campaign.
I am talking about the Missouri Miracle!
Hats off to the Amber Alert System and a couple 15 year old
boys!
The recovery of Ben Ownby and Shawn Hornbeck,
thanks in a large part to the mass Broadcast
Media Coverage of the Amber Alert. It
was on every Radio Station; Traffic, News and Weather. It was on every TV news broadcast, Am, Mid
Day, 5p, 6p, 9p and 10p. It was on
Cable; Fox News, CNN, MSNBC etc.
The end result, a huge cue for the FBI, The best day in two family’s
lives and a warm/fuzzy for the entire country giving hope for a change.
I do have one minor complaint. Last night, I tried to find the story on Fox
News, CNN and MSNBC of the Missouri Miracle, However, at the point when I tuned
in (about 9pm) all they were doing was covering negative national stories
about; the war, gay marriage and Donald Trump vs. Large Gay women everywhere! All while KTVI Fox 2 in St. Louis was continuing there newscast long
into the following scheduled programming.
The Fact is, this is “Good News” even “Great News” and the
major media in this country have a problem finding anything “Good or Great”
newsworthy.
Enough of my soapbox, I want to congratulate the heroes
here:
The 15 year old boy that accurately described the truck.
The folks behind the Amber Alert System (true success.)
The other 15 year old boy that found the truck and
approached Police in person
The Police (yeah I used to be one) for there Due Diligence.
The FBI for they’re involvement.
And the Media for bringing them home!