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Friday, November 21, 2008
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Location: Blogs Stl ADvice: Media Buying, Advertising and Web Marketing in St. Louis |
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| Posted by: anchorstl |
9/6/2007 |
SEO stands for Search Engine Optimizations for those in the dark... It has been proven in recent tests that Meta Keyword tags are about worthless anymore
That's right, Meta Keyword tags, the favorite among the more naive of the SEO community are essentially worthless to the Search Engines, like Yahoo, Google and MSN.
One the other hand some of the most important online clickthrough conversion tools are the Page Title and the Meta Page Description.
The Page Title is the blue bar (usually blue) at the top of every web page, most often it is overlooked by the searching consumer, however it is the first thing looked at by the Search Engine Crawler or Spider or Robot or whatever. Your page title should be no more that 80 characters and contain keywords while acting as an advertising or pr headline. That is because the page title is the headline of the search result for that page.
The information beneath the headline on the search result is usually the Meta Page Description which is also character limited and should be compelling enough to make quality consumers click on your link. It should contain relevant keywords and share them with the Page Title, but most importantly it must be compelling. Writing Page Titles and Meta Page Descriptions is the newest art in creative marketing! If you would like more traffic to your site, let my company Anchor Digital Services give your site a creative SEO Over hall, pricing starts at only $1495
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