Stl ADvice: Media Buying, Advertising and Web Marketing in St. Louis

Latent Semantic Indexing LSI

tj@anchorstl.com — Fri, 19 Oct 2007 06:00:00 GMT

Latent Semantic Indexing... Is the latest change or addition to Googles search parameters. No longer is the optimization of a keyword or group of keywords important. Now we must look to optimizing for keyword synonyms or other related keywords. You may use Google Latent Semantic Indexing LSI for yourself by conducting this test:

Rick Ankiel, St. Louis Blues and Rams Home Opener

tj@anchorstl.com — Fri, 07 Sep 2007 06:00:00 GMT

St. Louis is a fair weather sports town, that is for sure, but if your a good sports marketing meteorologist you can prognosticate serious R.O.I. for your clients

SEO Tip

tj@anchorstl.com — Fri, 07 Sep 2007 05:00:00 GMT

SEO stands for Search Engine Optimizations for those in the dark... It has been proven in recent tests that Meta Keyword tags are about worthless anymore

Web Marketing Topics

tj@anchorstl.com — Mon, 25 Jun 2007 06:00:00 GMT

The hottest most unusual conversations being held in boardrooms across small business USA involve a whole new world of New Media Marketing buzzwords. Phrases like; Search Engine Marketing, Streaming Video, Podcasting, Search Engine Optimization, W3C, Section 504, Cascading Style Sheets...Etc.

It's Alive!!! Anchor Digital's New Site is living and breathing on the Web!

tj@anchorstl.com — Mon, 25 Jun 2007 06:00:00 GMT

After Months of planning, It is official, Anchor Digital Services has launched the first beta of our new site. She is Section 508 compliant, along with W3C compliant. This site was developed using semantically correct, strict, XHTML 1.0 and valid CSS2. I am not sure what all that means, but I'm sure it means that it is pretty cool and the search engine spiders will love it, I hope you will too!

Al Jazeera USA

tj@anchorstl.com — Wed, 18 Apr 2007 05:00:00 GMT

I have to say something about this, I was listening to Jamie Allman this morning on KFTK 97.1FM Talk and he had me so worked up that I wanted to call in to the show to agree with him and offer my thoughts!

We won a Telly!!

tj@anchorstl.com — Tue, 17 Apr 2007 05:00:00 GMT

That's right, The team at Anchor Communications has won a coveted Telly Award for the creative production of a TV commercial and Jingle for Ethyl's Smokehouse and Saloon in O'Fallon, MO

The Clutter Cutter

tj@anchorstl.com — Sat, 24 Feb 2007 06:00:00 GMT

"Cut Through by Adding To" the clutter that is.

Broadcast Media brings in Miracle Lead!

tj@anchorstl.com — Sat, 13 Jan 2007 06:00:00 GMT

No I’m not talking about a lead one of my direct response advertising clients received from a broadcast advertising campaign.

I am talking about the Missouri Miracle!

Hats off to the Amber Alert System and a couple 15 year old boys!

The recovery of Ben Ownby and Shawn Hornbeck, thanks in a large part to the mass Broadcast Media Coverage of the Amber Alert. It was on every Radio Station; Traffic, News and Weather. It was on every TV news broadcast, Am, Mid Day, 5p, 6p, 9p and 10p. It was on Cable; Fox News, CNN, MSNBC etc.

The end result, a huge cue for the FBI, The best day in two family’s lives and a warm/fuzzy for the entire country giving hope for a change.

I do have one minor complaint. Last night, I tried to find the story on Fox News, CNN and MSNBC of the Missouri Miracle, However, at the point when I tuned in (about 9pm) all they were doing was covering negative national stories about; the war, gay marriage and Donald Trump vs. Large Gay women everywhere! All while KTVI Fox 2 in St. Louis was continuing there newscast long into the following scheduled programming.

The Fact is, this is “Good News” even “Great News” and the major media in this country have a problem finding anything “Good or Great” newsworthy.

Enough of my soapbox, I want to congratulate the heroes here:

The 15 year old boy that accurately described the truck.

The folks behind the Amber Alert System (true success.)

The other 15 year old boy that found the truck and approached Police in person

The Police (yeah I used to be one) for there Due Diligence.

The FBI for they’re involvement.

And the Media for bringing them home!

Merry Christmass!

tj@anchorstl.com — Mon, 18 Dec 2006 06:00:00 GMT

Not Happy Holidays... Not Merry Qwanza.... Not Christmas with and X where Christ should be.... Just Merry Christmass.... yeah, I'm a Christian/Conservative, proud of it and I wear it on my sleeve. It does not mean I don't have Jewish friends, Muslim friends, even atheist friends, I do, I just think that I and companies like me should be able to market the holiday, faith and discount of there choosing.