| Reach local customers with Search Engine Marketing (SEM). Search Engine Marketing applies to every form of marketing found within Search Engine Results Pages (SERPs). Search Engine Marketing (SEM) is referred to Pay-Per-Click (PPC) also known as paid search, paid search placement, adwords, etc. For some companies this method is very beneficial while many have found it to be a complete waste of time, effort, and money. How Anchor reach local search advertising works |